Main Interviews
“Closeness is more than just a word, it’s a way of being”
May 15, 2026 | Interview
70 years after its inception, tied to a small family pharmacy in Lamego, Parente Óptica Médica continues to be synonymous with care, trust, and closeness. Francisco Parente recalls the early days when he would accompany his father in a space where every customer was treated like family.
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WxW, acetate turned into art
Shamir invites consumers to discover “Th...
XXIX CIOC’27: UPOOP brings optometry to ...
ÓpticaPro 279 – Who’s Who
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Let’s talk about myopia and contact lenses “for every unforgettable moment”
Jul 29, 2026 | Events
CooperVision organized two “unforgettable moments,” in Lisbon and Porto, to unveil its latest innovation: the MyDay® MiSight® 1 day contact lenses for myopia control, “a proposal that opens a new path for young myopic patients and for the professionals who accompany them in their eye care.”
Read MoreUPOOP brings together the optical sector at Shamir’s headquarters
Jul 24, 2026 | Events
The Portuguese Professional Union of Opticians and Optometrists (UPOOP) officially unveiled its new mobile app and new website at Shamir’s headquarters in Portugal, in Vilar, Vila do Conde. The launch took place on July 9, marking a new step in the association’s modernization and in the way it relates to its more than one thousand members.
Read MoreAPLO renews its image
Jul 17, 2026 | Actuality
The Association of Licensed Optometry Professionals (APLO) unveils a new visual identity, more current and flexible, ready to communicate in an increasingly digital world. The change follows the natural path of optometry itself, which continues to evolve, innovate, and move ever closer to the challenges of the profession.
Read MoreCIOCV 2026 highlights innovation and scientific excellence
The International Congress of Optometry and Vision Sciences (CIOCV) once again established itself in 2026 as one of the most important scientific events in Portugal’s optical sector. Bringing together around 500 participants and a record number of exhibiting companies, this year’s edition stood out for the strong engagement of the academic, scientific, and professional communities, as well as its focus on cutting-edge topics that bridge technological innovation and clinical practice.
Read MoreUPOOP unveils new digital platforms at Shamir headquarters
Jul 3, 2026 | Actuality
Shamir has partnered with UPOOP and FeedIU to develop new digital solutions for the optical sector. The new UPOOP (Portuguese Association of Opticians and Optometrists) app and website will be officially launched on 9 July, from 2:30 p.m., at Shamir Portugal’s headquarters in Vilar, Vila do Conde.
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